媒体技巧-与媒体打交道

媒体技能and Media Training

The "Media" now plays such an important role in modern business and commerce that literally no one can ignore it.

Anyone can find themselves in the spotlight at any time and in dire need of some media skills training to help them cope with the situation.

自信能干

无论是接受快速采访，还是正式的记者招待会，无论你是在推销一种产品还是捍卫一个职位，你都需要有自信和能力，这样才能应对媒体的压力。

For most of us, the TV or radio studio can be a very intimidating place to be.

For the uninitiated, it is often downright scary.

压力

一些最好的沟通者在这种压力下会僵住，因此当他们面对摄像机或麦克风时，他们无法理解自己的想法。

你所说的话和你所说的方式可能意味着生存，你的名字和信誉完好无损，还是长期损害你或你公司的声誉。

媒体如何运作

Knowing how the media works is crucial

Just learning the golden rules of interview techniques will enable you to feel confident and to project the right image for you and your organisation, gaining maximum impact from any media coverage.

Understanding the journalist's approach and how to construct effective 'sound bites' can help you get your message across clearly and effectively.

This will help you get the most out of your (usually short) time 'on-air'.

媒体意识

有了这些媒体技巧，你就有可能进入媒体情境，意识到许多可能的陷阱。

More importantly, it will enable you to turn them into opportunities.

我们对媒体采访印象最深的人往往是那些能够以激情和信念清晰、简洁地表达自己所学知识的人。

Therefore the place to start is honing your material so that you feel good about what you are saying and have it crafted to suit the medium you're using.

一个好的采访绝不仅仅是一个幸运的机会，它将取决于一些优秀的媒体技能培训。

它总是由事先做了大量媒体准备的人提供的。