演示 - 交付和福利
演示技巧
Presentation delivery and how to turn one into a benefit for you. Full details and help in preparing to deliver your presentation.
After you have prepared your presentation, checked all the equipment you need, set out the venue and finalised the guest list you are now ready to give your presentation.
这是您在职业生涯中获得信誉的机会。
提出是职业机会
你必须利用这个机会建立你的信誉,并被接受为你的课题的专家。
这并不像它看起来那么困难。
如果您研究过您的介绍,请完全熟悉您的主题,并且可以在提供您的目标时显示信心,以实现瞄准的目标。
当面对买家的印象someone who is obviously knowledgeable about his/her subject, so earning their respect.
呈现机会
Let us look at some of the situations where you can achieve this.
新产品
如果您正在向潜在买家提出新产品,请强调产品的功能和优势,但请确保您提到与主要销售文献无关的福利。
如果您在开发和生产部门进行了一点研究,那么找到这些未公开的福利并不困难。专注于您对产品的深入了解,您对其的信念,并不断强调如何参与该产品的成功。
A Report
Take another scenario for a presentation. Let us say you are presenting a report for a department of your company to your colleagues and senior management. You will highlight any subjects and points with which you were directly involved.
如果要更改或部门重组,请解释您的参与。指出,您的建议,创新和效率举措导致生产力提高,因此利润增加。
When making a presentation don't ever make the mistake of assuming an arrogant or boastful attitude. Such an attitude will immediately alienate prospective purchasers. Introduce your involvement in improvements as a fact, as part of your duties and as a result of your level of knowledge.
以这种方式提出您的主题有助于您的受众理解并承认您提高您的信誉的技能。
改变工作实践
常用于员工的另一种类型的演示涉及对直接影响员工的工作实践的变化。您可以使用与其他演示文稿所讨论的完全相同的研究和准备,但您需要更改参数一点。
The most important point to emphasise is the benefits the employee will gain from the new arrangements. It doesn't matter how or when the benefits are introduced as long as they are introduced clearly and with concise information and to how the employee will benefit.
Back Ground Information
Many people, when giving a presentation to employees, like to concentrate on the company's history, the state of the market, the latest legislative regulations plus lots of other areas which they feel are appropriate.
There is no problem with that, but you should be very careful not to offer too much background information. This could create a feeling of boredom and therefore lose the interest of your audience, particularly if you have not accentuated the benefits which they will receive from the changes.
Be succinct, factual, clear and concise and you will produce a successful and beneficial presentation.
Deliver With Confidence
不要忘记所有演示文稿都可以用作练习,以提高您作为主题专家的可信度和接受。我通过提供了澄清点的陈述来克服了许多困难的情况,这导致了可能产生严重困难的问题。
Thorough groundwork and organisation are essential for a successful presentation and will enable you to deliver it with confidence. In doing so you will enjoy the experience, make many contacts and further your own ambitions.
Good luck.
This article was contributed by Michael Russell
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