强大的数字文案

使用强大的数字文案激励您的网络存在

数字文案进行了牢记两种观众：搜索引擎（可以索引您的网站并提取您的页面排名），以及潜在的人类访客（可以购买您的产品）。

Sometimes the right density and positioning of keywords is enough to make search engines happy and get you near the top of search results.

But when people visit your site, they read your content and if they find every paragraph a medium to stuff keywords, it spoils your impression, definitely a bad idea.

人类读者

您需要获取可以取悦数字和人类读者的副本。

在您的访客放弃页面之前，无法在您的页面放弃页面之前，无法点击链接，阅读更多或购买购买。

Although you have "cheated" your way into the search results, you just lost any chance of getting bookmarked, or recommended to another user, or getting visited again by the same user.

Keyword Positioning

On the other extreme, you could get content writing services that churn out good copy lively prose, no bluffing, no padding, just informative and persuasive digital copywriting but if the keywords are not strategically placed and repeated where they count, you won't be making search engine spiders happy.

您的网站可能会读得很好，但只是蜘蛛级别友好。

But then, with word-of-mouth recommendations, your site has a source of traffic not directly related to search engine results.

搜索引擎优化

问题是您的网站可能可以通过使用关键字的任何在线搜索来访问。

Now you know that man cannot live on search engine optimisation alone.

你需要好的副本。所以你要么让那些擅长SEO撰稿人的人，或者你可以学习它并自己做。

If you have time, it's good to invest in learning digital copywriting.

销售文案

因为即使你不够熟练地成为你自己的文章公司，你也会沉浸在复杂性，并每天压力专业数字文案人。

当您了解数字文案交易的角度时，您可以获得更清晰的观点来看您的网站。

And what you want is a good balance between optimised and sales digital copywriting.

Unless you're a good writer, one with eight years' experience in filtering nonsense in copy, and with the surfing stamina and typing speed of a twenty-year-old, you're better off hiring web content writing services.

在良好的数字文案中寻找什么

A good copy is ashort,高可读，可信，良好，乖巧，措辞良好的，研究良好的副本。

您必须只使用对您提供的内容绘制读者：单词。

A crisp and intriguing but non-misleading title can lead your reader into your copy.

Further, an opening paragraph that concretely connects the reader to the topic, hints at how the topic will be developed, all without testing his boredom-threshold.

Blend the Pitch and SEO

您正在寻找的是融合有说服力的销售音调的副本SEO digital copywriting。

So the outcome is a good write up that's focused on content, but just enough keywords to make the search engine spiders happy.

This is how you power up your web presence with powerful digital copywriting that passes five (5) standards:

Mature choice of words (no clichés, buzzwords, verbal fillers, puff-speak, juvenile blog phrases)
智能措辞（每个单词都必须告诉，每个句子都必须有一个点）
短句（因为在线观众与打印相比，网页上的较慢）
Good pacing of ideas (use of subheads, transitions, limiting the article to a few important points)
And strategically placed keywords (which are not repeated where redundant and awkward)

而且你肯定会在线业务中的天空高。

这篇文章由Sunita Biddu贡献。