演示文稿 - 结束是开始

Presentation Skills

If your purpose is to move the audience to action, then your conclusion should in some way answer the question

"What do I want my audience to do as a result of my presentation?"

人们记得你最后说的是最好的。

结束是开始

In a presentation, what people take with them to put into action or to connect with what they already know depends to a large degree on how you end the presentations.

所以在一个意义上,end of your presentationis the beginning for the audience.

演讲者常常达到峰值动力the middle of their presentation and lose contact with the audience by the end.

One of the ways a speaker can ensure beginnings for an audience is by having a strong ending.

您的演示文稿的目的

Are you moving the audience to action?

你在帮助你的观众理解吗?

Are you attempting to change the viewpoint of your audience on a particular issue?

Or are you simply entertaining?

Your Purpose Determines the Ending

Some speakers lose sight of this, their endings do not fit their purposes, and the audiences leave without knowing where to begin.

If your purpose is to move the audience to action, then your conclusion should in some way answer the question,

"What do I want my audience to do as a result of my presentation?"

Call to Action

The conclusion should state the specific action to be taken.

A presentation on donating blood individually as a part of the company goal for community service would need to end with the time and location for giving blood.

An even more effective ending would be to obtain some kind of commitment.

Ask for a show of hands:

“如果在下周一血液手机时会喂血液,请抬起手。”

If your purpose is simply to entertain, then the conclusion should be light and send the audience away with the good feelings that laughter and humour provide.

Summarise to Enhance Your Conclusion

You will certainly want your audience to take with them the major theme or main points of the message.

But in addition, you should give them a phrase or quotation to connect with the summary.

This is the exit line.

An exit line is a short saying, profound idea, or clever line that compels the audience to think about the main theme of the speech.

Presentation Exit Line

The exit line will increase the likelihood of the audience's remembering what you want them to do as they begin after the presentation.

When I stress the value of preparation, I often end with the remark by former Senator Bill Bradley

"When you are not practising, remember, someone somewhere is practising and when you meet him, he will win."

In talking about the power of developing language skills, I like the quotation by Mark Twain:

"The difference between the right word and the almost right word is the difference between lightning and the lightning bug."

To punctuate the summary with a thought-provoking idea usually helps audience members to know clearly where to begin as they leave your presentation.

Your Conclusion Should be Short

A third way to enhance the ending is to understand the mechanics of the conclusion. It should be short.

Don't start concluding when you still have ten minutes of material left.

Don't say, "In conclusion." unless you really mean to finish.

如果你在宣布你完成后,你会失去观众。

Speak Your Conclusion Don't Read It

在你结束时看看你的观众;确切地知道你想说的,避免用你的笔记摸索,这会分散来自你的话语的人。

The ending should raise the emotional level of your interaction with the audience; rapport, eye contact, and feeling between speaker and audience are enhanced when the speaker does not hesitate and stumble looking at notes.

Look pleasant and try not to hide behind a lectern as you end.

Conclusions are great opportunities to move away from the lectern and toward the audience.

No New Material

Another important tip is to avoid introducing new material in the conclusion.

“加载项”和“通过方式”。一旦您播放演示文稿,就不应添加。

When drawing up your conclusion you should do these three things:

  1. 总结要点
  2. 包括重申一般目的的陈述
  3. Develop an exit line.

If you add anything else you are using material that should probably be included earlier in the presentation.

不要太认真地走结尾

Speakers sometimes look for that fantastic audience response-sustained applause, laughter, or even a standing ovation-only to be disappointed about the whole speech if the response doesn't happen.

On one occasion Winston Churchill was stopped by a woman who said to him,

"Doesn't it thrill you, Mr Churchill, to know that every time you make a speech the hall is packed to overflowing?"

Sir Winston replied,

"It is quite flattering, but whenever I feel this way I always remember that if instead of making a political speech, I was being hanged, the crowd would be twice as big."

专注于您的结尾,您无法帮助,但在此过程中给予观众新的开始。

This article was contributed by Stephen D. Boyd

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