有利可图的头脑风暴

想法是组织的生命线。

如果没有它们，它将不会开发和改进其产品，服务和流程，但您可以确保其竞争对手将会！这些组织不会在很长时间生存。

奇怪的是，除非实施，否则一个好主意并不比一个坏主意更好！

This is the crux of the matter.

Make Things Happen

Things don't just happen - people make things happen.

生存不是义务 - 这取决于你。

这就是为什么人们是一个组织最重要的资源。

但是，与任何资源一样，如果您可以轻拍并将其放在良好使用中，它只有用。

How much effort do you put into encouraging your people to come up with ideas and to follow them through to a successful implementation?

最好地利用你的人民

You need to make the best use of your people and harness their natural creativity and genius.

的y need to focus the power of their brain and apply the knowledge, expertise and experience that is in their heads to address the challenges they face.

不幸的是，这不会像我们想要的一样经常发生。虽然它看起来矛盾，但人们需要一个结构或过程来遵循，以帮助他们更具创造力。这种方法是头脑风暴。

头脑风暴方法

Brainstorming is a proven group approach to generating ideas relating to a specific subject matter by allowing the participants to voice their ideas, no matter how strange, weird, far-fetched or impossible they may seem.

这在短时间内产生了大量的想法，并允许您将思想折合到那些保证进一步分析和可能实施的想法。

头脑风暴规则很简单：

专注于主题/挑战集
涉及每个人都存在
鼓励参与者续航，并说出他们的想法
不要批评，评论或不顾，参与者和他们的想法。
Record, don't discuss ideas that are generated
饲养并扩大其他人的想法

Why People Avoid Brainstorming

的rules may be simple but many people are disappointed with the Brainstorming process in practice. They expend time and effort contributing but the outcome doesn't seem to warrant the effort, for any of the following reasons:

的y weren't listened to.
的ir input wasn't recorded or disappeared.
的logistics of the exercise was too great and the outcome oversimplified
会议偏离并没有解决主题。
Often the same old ideas surface there is nothing new or different
Nothing creative seems to appear
参与者没有参与分组和选择这些想法
决策过程尚不清楚
输出与输入关系很少
几乎没有共识或所有权的结果
Participants feel that they have been 'used'

Successful Brainstorming

头脑风暴成功的基础是每个人都会理解它内部的过程和职责。这样的过程如下：

开始：需要想法

第1步：确定对头脑风暴的需求

确保对头脑风暴有特定需要，并且头脑风暴是一种有效的采用方法。头脑风暴活动的结果必须是一个明显的目的。

Step 2: Form Brainstorming group

Involve the right people and gain their commitment to becoming involved.

第3步：准备头脑风暴会议

同意主题，时间，场地，方法，角色，责任和所需的支持资源。

开始思考主题研究，观察，记笔记，探索思维并不恰好在头脑风暴会议中开始。

第4步：生成想法

Discuss the subject matter to make sure that you are all clear on what it is about and its scope. Ideas need stimuli.

Use thought-provoking open questions.

What works well?
问题领域在哪里？
Where are there opportunities for improvement?
谁是客户/利益相关者，他们在寻找什么？
我们的竞争对手和世界级组织在做什么？
什么会产生重大区别？
我们制作的假设是什么，他们有效吗？
If we achieved the end goal, what would we be doing/experiencing?
我们会如何衡量成功？
What would be measures of excellence?
什么是重要趋势？
Can we use them to our advantage?

Step 5: Develop, group and prioritise ideas

一旦初始思想生成活动停止，头脑风暴组应审查，开发和组合相关的思路以帮助分析。

这允许头脑风暴团队识别潜在的缺失区域/差距，并为进一步的思想和思想提供和发展提供了机会。应根据会导致潜在的福利优先考虑它们。

您将在哪里节约您有限的资源来实现最大的回报？

第6步：决定下一步

一旦完成了想法分组会议，头脑风暴团队应该讨论将优先考虑转移到分析和实施阶段的优先考虑的下一个步骤。

在这个阶段，谁做了什么和何时商定和行动相应地分配。

Finish:

Prioritised ideas available for development and implementation

So there you have it. A simple process to complement the simple rules of Brainstorming ensuring that the key ideas generated are identified, agreed and available for development and implementation to improve your bottom line performance. The participants will also feel more positive about the outcome and will be more willing to become involved and contribute to future Brainstorming sessions.

但是，所描述的过程不会为所涉及的努力做好准备。它也没有为成功执行此类活动所需的物流，技能，技术和工具提供任何指示。那么，我们可以进一步帮助您更好地为您提供头脑风暴会话并产生想法的准备？

This article was contributed by Mind Genius.