头脑风暴创造新的想法
Brainstorming
Brainstorming is one of the oldest of modern creative thinking techniques.
最初在1941年由亚历克斯FOSBORN开发，它是第一个称为“思考”。
He later coined the term "Brainstorming".
Brainstorming is primarily a technique of using ideas from a group of people to provide ongoing stimulation to that group in order to create more ideas.
These ideas are then combined or developed into a practical answer to a challenge that was presented to the group at the beginning of the brainstorming session.
No Criticism Allowed
头脑风暴的关键概念之一是会议期间没有批评。
事实上，鼓励狂野和不寻常的想法是因为这些奇怪的想法中的一些是有用的想法，部分原因是因为这些想法可以激发群体的其他成员来提出良好的想法。
有时，所有奇怪的想法都需要一些抛光。
Part of the brainstorming concept is to build on other people's ideas.
多样性有用
这些头脑风暴群体通常是有不同背景的人的组装。
These different backgrounds can enable the introduction of perspectives that might not usually be brought to bear in solving a particular problem.
This can stimulate new ideas and can also allow the group to move beyond familiar roadblocks.
思想数量不太重要
Some studies have suggested that brainstorming is little better than any normal meeting.
These studies point to productivity as a measure of effectiveness.
Some of these studies have even suggested that an individual working alone can be more productive than a brainstorming group.
It is true that an individual brainstorming alone can produce more ideas than a group, but the ideas are less well developed than they would be in a group environment.
总和大于部分
这可能是因为各种装配的经验和知识将用于在群组环境中构建思想。
单独的个人无法访问这种专业知识。
Advocates of brainstorming would argue that part of the problem with these studies that downplay the effectiveness of brainstorming, is that these groups being studied are not applying brainstorming principles properly.
Precision and Accuracy
One key concept is that the initial challenge presented to the group must be very precisely and accurately worded.
一个令人沮丧的挑战较差可以在各种非生产方向上引导小组。
层次限制
另一个重要的关键概念authority figures that are directly above the participants in the work environment cannot be present at the brainstorming sessions.
The presence of bosses tends to inhibit any of the unusual ideas that can really get a brainstorming session going.
This absence of other egos to contend with probably explains why individuals can produce more ideas when brainstorming alone.
使用辅导员
头脑风暴的重要组成部分是使用促进者。
The facilitator presents the initial challenge to the group.
The facilitator may also be the one who records all the ideas.
One of the important concepts of brainstorming is to aim at the quantity of ideas.
思想质量可以在以后进行排序。
The facilitator will also try to get the group going again as it slows down.
这通常是通过一系列先前准备的问题完成的。
促进者可能在本集团放缓其步伐的这些观点上提出进一步发展的想法。
Creative Thinking
Brainstorming is a useful creative thinking technique.
Many innovations and new ideas have been developed as a result of brainstorming.
If an individual or a group is looking for a way to develop new ideas, brainstorming is certainly worth a try.
Just remember to apply the technique properly in order to get the best results.
Michael Russell - Your Independent guide to Brainstorming
头脑风暴创造新的想法
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