Storytelling to Increase Web Site Traffic

数字文案

Start Copy in Mid-Action to Increase Web Site Traffic

Starting digital copywriting in mid-action is a time-honoured technique used by many successful fiction writers to open the first chapter of a novel with a "bang."

Give a lecture and people will fall asleep.

Tell a good ripping story and they'll listen wide awake.

Gripping Story

The idea is to grab the reader by the lapels and pull her into the story.

It works.

You can apply the same technique to commercial copy as well.

例如，让我们假设您拥有一个家庭报警公司，并希望向您的潜在客户发送明信片，促进您的NoproBlemo家庭安全系统的卓越品质。

Here is some digital copywriting that would put everybody to sleep right away:

"Hi! My Name is M. Smith and I'm sending you this postcard to let you know what our new digital 385 Hertz double-panel UL- and WRR-certified NoProblemo system can do for you and your family.

Did you know that... etc."

中等行动副本

And here is the same product introduced from a "mid-action" angle:

“当辛西娅听到后门吱焦在早上十点开放时，她希望她的腿不在一个演员中，她并不是六卧室的白色殖民地。

She did the best thing next to panicking and reached for the red home alarm button on her nightstand.

What happened next is what you will read below..."

英雄

当然，接下来发生了什么，即警察在分钟内立即到达，并逮捕了入侵者，谢谢...... NoproBlemo家庭安全系统。

Obviously, despite the strong narrative opening, you have to make sure that the story itself is true.

What I'm advocating here is not inventing events that did not exist and are not true, but to convey the things that really did happen in a way that would save your digital copywriting from heading straight for the trash can.

Give a lecture and people will fall asleep.