Why Don't Good Ideas Work?

如果这是一个如此好主意，为什么不起作用？

They say that imitation is one of the highest compliments.

We see it all the time in businesses. One company comes out with a new product and soon its competition produces a similar product.

In our communities we see individuals add something unusual to their landscapes and suddenly everyone has it.

Churches, schools, community organisations, newspapers... the list goes on and on... all trade compliments as they copy each other hoping for different results.

复制东西很容易

如果别人在做什么是如此好主意，为什么不起作用？

泰坦尼克号起航的时候,船长和船员公顷d a plan that certainly didn't involve sinking in the middle of the Atlantic Ocean.

但由于泰坦尼克号发生了什么，大西洋的后续旅行可能采用了不同的路径。没有人想复制泰坦尼克号的命运。

缺乏创造力

Today, however, we live in a world where people have abandoned their creativity and choose instead to simply repeat the less-than-ingenious actions and ideas of others. We've grown so lazy that we don't even think for ourselves anymore!

营销人员认识到这是愚弄我们的事实！公司重新打包不良产品，并使用巧妙的营销来说服我们他们已发布新产品。

I once sat in a meeting with a representative of a large Christian publisher and heard the employees "oooh and ahhh" when one of its curriculum "gurus" said, "We want to make the changes in the curriculum so drastic that no one notices." (Please pause and reread that statement until its absurdity overwhelms you!) What in the world does that mean?

重新包装旧的新人

What the company actually is doing is repackaging an idea it abandoned about six years ago and marketing it as something new and innovative.

可悲的是，很少有客户将看到他们所在的产品。我指出了薄薄的返回过去，并被邀请邀请未来会议的人员删除！

Whatever Happened to Originality?

在我们拥有所有工具的时候，我们需要为古老的问题创造新的解决方案，我们回收旧解决方案并使由交易同样的事情延伸到一遍且过来的挫折。我们需要一个计划，使我们能够利用我们的大脑成为我们所设计的创造性的人。

There is one caution, however.

今天的许多人“过去陷入困境”公司不欣赏也不渴望思考人。相信我！

1.发现并使用您的创造性时间

Even people who believe they don't have much creativity can be creative. Morning people and night owls don't necessarily share the same schedules, but we all have a time during the day when we are most creative. For the morning person, that time comes early... probably 6:00 a.m. until 10:00 a.m.

For the night owl, that time is more likely 10:00 a.m. until 2:00 p.m. Think about your day and determine which of those time slots best represents your most-productive time. When you discover your creative time, try to move into that time slot the activities that require the most creativity.

当我在公司工作时，我发现我的创造性时间经常被占用的会议，因为我们正在讨论的决定已经由负责循环旧想法的人们作出的决定！现在，作为企业家，我可以利用我的创造性时间来做需要我的创造力的事情。这种微妙的转变对我的成就和成就感得不到令人难以置信的差异。

2. Don't Be Afraid to Try

Fear of failure paralyses people who have some good ideas. Thomas Edison failed 999 times before he succeeded in inventing the light bulb.

尝试新的东西，并从错误中吸取教训。允许新解决方案的经验告知您未来的行为。记下您的想法停止工作并使用笔记以指导未来尝试的点。

3. Don't Get Boxed in With the Past

When I worked for a large corporation I realised that most of the new ideas were nothing more than slight adjustments to existing ideas that weren't working. We were never allowed to wipe the slate clean and start over. When the boundaries of our creative thinking are identical to the boundaries of a bad idea, the chances of success are slim.

超出了你对情况的看法，并涉及在寻找解决方案的文化中并不沉浸在文化中的人。我们总是做的方式不是我们可以做到的唯一方法......除了某些公司之外！

4. Carefully Evaluate all of the Information

Many decisions are based on bad information that is creatively presented. "Our sales might increase up to 65%" means sales could decrease, stay the same, on increase very little or up to 65%. So, the original statement means no one really knows what the outcome will be but we're covering our bases with a vague statement that is intended to make people think the information supports the intended results.

I sat in another meeting with the curriculum publisher as the marketing team lamented the 25-year downward trend in curriculum sales. The decrease was 3% per year. That very day, I had read statistical data showing that the curriculum customer base had decreased by 3.5% per year.

所以我的问题很明显 - 如何将更多的课程销售到更少的人？我的问题被解雇，因为客户数据不是营销团队研究的一部分。这只是仅使用支持预定操作课程的数据的一个示例。我们这样做是个人和群体......但它是富有成证！

5. Surround Yourself with People Who Make You Think

Our attitudes and values are the visible manifestations of our points of view. Our points of view are directly connected to our habits of mind. This might seem complicated but it simply means that most people never stop to consider why they believe what they believe.

Their beliefs and values are rooted in their pasts--family traditions, societal expectations, religious values, and so forth.

Thinking people enjoy the process of digging deeper to discover fallacies in their thinking and then changing their opinions and attitudes in accordance with newly discovered truths.

"This is just the way I am" and "I was raised this way" are code for "I don't want to use my brain, I'd rather perpetuate ignorance!" I'd be hesitant to take advice from people who let celebrities and newscasters think for them!