有效的报告写作and Creative Business Writing

有效的报告写作

Most people hate official reports, don't they?

无论你是否必须写给它们或读它们 - 大多数人都不愿意。

Own up!

Or, have I just made that up?

专业报告

回答我自己的问题，就好像我不在德国少数群体一样，它必须是因为专业报告是沉闷，疲惫和疲惫的代名词。

They could be dynamic documents that justify strategic business decisions and actions.

Instead, they are often suffered in their current form as a necessary evil.

在影响bob综合app工厂，我们谈论“脑袋”的科学概念。

Nowhere is the 'head stuff' of communication more messy or confused than when it comes to the writing (or reading) of many professional reports.

年度报告

例如，让我们进行年度报告。

令人难以置疑的读者 - 尽管如此，他们认为任何理智（或繁忙的）人都有时间，能源或倾向阅读所有细节，小印刷和技术术语。

Usually thorough. Certainly involving lots of work in putting then together involving lots of people. Lots of readers? Definitely not. Just lots of detail.

Don't Include Everything

为什么？因为作为谨慎和忠诚的专业人士，他们的作者不确定在报告中包含什么（或确实将其放在哪里）所以他们抛弃了一切。

Consequently, such reports are often bursting to the gunnels with the minutiae of every forensic detail, no stone is left unturned, no waffle spared - the result, reams and reams of paper.

And the reward, for all this toil?

90% of Readers Will Just Read the Summary

所以,回到他们的目的和我们的report writers. Most of us would feel gratified if our reports were read and that they were understood - so that ultimately, where there are findings and recommendations, these can be assimilated, digested and acted upon.

Surely, before any would-be report writer puts pen to paper, it has to start here - remembering what the report is for in the first place.

How hard would it be to then approach the task differently? What would it be like to break the mould?

Imagine being commended for the clarity of your written communications. Congratulated for helping colleagues to make quick and informed decisions. Even more radically, imagine being thanked for your next professional business report. Scary.