开启动力

动机和参与度

开启动力: Speaking of Attitude

You can change your attitude even quicker than you can change your shoes.

这会改变你一整天的生活，也会改变那些与你打交道的人的生活。

动机al Skills

这里有一个简单的事实：可能没有任何简单的事实。

Yet whether you're selling ideas, your vision, yourself or your products or services, persuasion is often a matter of supplying shorthand ways of thinking about complicated problems, allowing people to quickly evaluate a complex situation and come to a decision.

Stories Analogies Metaphors

这就是为什么故事、类比和隐喻的工作so well.

正如通用电气前首席执行官杰克·韦尔什所说

“简单的信息传播得更快，简单的设计到达市场的速度更快，而消除杂乱的信息可以更快地做出决策。”

Explaining Technology

Wyatt Technologies, a client of mine, manufactures light scattering equipment for measuring absolute molecular weight in polymers.

It may require a PhD to fully explain why their methodology is superior to their competition's. Many of their prospects and at least one of their consultants (me) couldn't understand it even from a PhD.

使用隐喻

But everyone could grasp the shorthand metaphor they came up with:

“这就像用车速表来测量车速，而不是用高度计。高度计大致可以完成这项工作。如果你愿意做一些复杂的计算。速度表会立即给出准确的速度。”

Remind Yourself Why

考虑寻找速记的方法向自己推销你的目标。

Remind yourself of what you are doing and why you are doing it.

So you can keep yourself motivated.

这意味着你要保持自我推销。

幸运短裤

Former San Diego Charger defensive tackle Norman Hand wore a pair of Miami Dolphin shorts under his Charger shorts.

Hand was cut by the Dolphins. He said

"Every time I'm tired, I raise up my Miami Dolphins shorts and they remind me."

Demotivation

I once watched a top-level executive completely demotivate an assistant with a few harsh, astonishingly ill-chosen words. I noticed he was wearing a pair of shoes that probably cost more than the assistant made in a month.

"In your business,"

I asked him after the assistant left

“你的鞋子比你的态度更重要，对吧？”

“不，当然不是。”

“那么，那些昂贵的鞋子究竟对你的生意有什么好处呢？”

“它们有助于我的态度。”

"Good. Switch them on, will you?"

幸好他笑了，心情顿时轻松了。

From that point on, he used to talk about switching on his shoes when he needed to adjust his attitude.