客户关系营销-与潜在客户和客户建立关系
客户服务
客户关系营销就是与你的潜在客户和客户建立关系。
这是一种行之有效的方法increasing your salesand the customer conversion rate of your prospects and leads.
它还用于增加后端销售。
One of the most important keys to developing a successful business is practising good customer relationship marketing.
如果你的市场营销中没有这一重要因素，你将无法有效地推进你的业务。
你如何将这个强大的概念付诸实践？
There are several ways you can build relationships with your prospects and customers:
最有效的方法之一是邮递员
What is a Mailer?
它是通过自动应答器发送给客户或潜在客户的一系列信息。
离线这将手动完成，通常称为滴水系统。
它将提供更多关于您的产品和服务的信息，明确的目的是向您的读者销售。
潜在客户将单击链接以获取更多信息，这将关闭消息序列。
This link can often be found on your website or in your newsletter.
The second use for a mailer is sending a sequence of messages to your customers, to sell back-end products.
This will begin with a "thank you" letter and continue with information and an offer or discount for a related product.
注意不要在这个序列中发送太多的消息，因为这样做过度可能会失去客户。
新闻稿
时事通讯是与潜在客户建立关系的有力工具。
Each subscriber to your publication is a potential customer.
As they continue to read your newsletter they will build a relationship with you.
随着时间的推移，他们会信任你和你的报价，并成为你终身的忠实客户。
提供良好的客户服务和支持
良好的客户服务和支持是您业务中的一个关键领域，也是许多企业忽视的领域。
你对你的客户和订户照顾得越好，他们就越能为你和你的公司建立信任。
When you treat them like the VIPs they are, your customers and subscribers will be much more inclined to buy from you.
通过网站内容建立关系
你的文章和网站内容也有助于与访问者建立良好的关系。
当你写了好的信息内容，你将建立你的信誉在你的访客（线索）的眼睛。
They will perceive you as the expert and this will help to build trust and sales.
通过销售副本建立关系
你的销售文案是你与读者建立融洽关系的主要途径之一。
不管它是网站上一个完整的销售页面还是出版物中的一个小广告。
The purpose is the same, to build trust and credibility between you and your reader.
Making your sales copy personal with compelling benefits does this.
个性化通信
Personalising all communications: it is very important to personalise all communications to your prospects and customers.
This can easily be done on your autoresponder collecting first names when you get email addresses and then putting in a small code.
离线通信应始终个性化。
个性化不仅尊重你的收信人，也让读者感到特别。
这将增加你的客户或潜在客户和你的企业之间的好感。
这些只是一些方法，你可以增加销售与客户关系营销。
记住，生意不仅仅是钱和美分，本质上是人。
How you treat your customers and prospects will have far-reaching effects on your business.
This article was contributed by Cheryl Miller
Read more about Impact Factory's客户服务Training在伦敦
bob综合app影响工厂运行
Tailored Customer Service Training
and
Fully Designed Licensed Accredited
